Skip to content

articles

Introducing The Better World: Stories of Green Hope

by Anant Khare 13 Jan 2022

Last December, Don’t Look Up premiered on Netflix as 2021’s parting gift.

While it didn’t break the Internet (it is a climate change movie after all), it smashed Netflix’s records to become the most-watched English movie on the platform - clocking 150+ million streaming hours in the very first week.

Now when you see Leo DiCaprio star in an apocalyptic disaster movie about climate change, you’ll understand that the whole environment situation must be dire.

The Better World

Eco-anxiety can be understood as a chronic fear of environmental doom, and it’s experienced at a level more extensive and closer to home than we might think. In a survey led by Carol Hickman from the University of Bath that assessed the extent of stress caused by climate change, India ranked second. Around 35% of Indian respondents reported that they experienced extremely high levels of worry and anxiety about climate change & the future.

So here we are, offsetting that impending sense of doom with light bites of uplifting news in The Better World, a pocket-sized newsletter delivered to you every week.

The Indi-genius Khasi Community in Meghalaya

This tiny community in one of India’s wettest regions got a pat on the back from the UN for its sustainable agricultural practices. The indigenous Khasi community lives in a village called Nongtraw and practices what they call ‘jhum’ or shifting cultivation, relying on it as their primary food production system.

The jhum agricultural system gives the community an incredibly nutrient-rich crop yield of 12 potato varieties, 7 cocoyam varieties and 7 sweet potato varieties. Researchers hope to mainstream the Khasi’s biodiverse ways of agriculture after the UN’s nod of approval. Read more in Scroll’s report here.

Life in Plastic, Not So Fantastic

Aqua’s cult hit Barbie Girl might sound off-key in 2022. To cut the use of single-use plastic (sorry Ken!) ITC & Invest India collaborate to crowdsource innovations that aim to substitute single-use plastic & automate waste segregation.

Called the ITC Sustainability Innovation Challenge, it’s targeted at start-ups. The CEO of Invest India said he hoped to showcase made-in-India solutions to enable a more circular economy in the country. Read the full report here.

And If You Had to Read One Thing This Week...

Let it be cartoonist Rohan Chakravarthy's message of wildlife conservation. His new book Green Humour for a Greying Planet delivers a tongue-in-cheek, hyper-topical take on the planet & its creatures, making it a read that you will keep coming back to.
Want a preview before you commit? Take a look @green_humour on Instagram.

That’s it, folks!
Don't forget to reuse, recycle & reduce until the next time.

Prev Post
Next Post
Someone recently bought a
[time] minutes ago, from [location]

Thanks for subscribing!

This email has been registered!

Shop the look

Close

Popular Products

Mosquito Repellent Patches for Kids and Adults (Pack of 24 x 2) | 12 Hour Protection | Family Safe Mosquito Repellent Patches for Kids and Adults (Pack of 24 x 2) | 12 Hour Protection | Family Safe
PLANT-BASED, NON-TOXIC PROTECTION: The Better Home Mosquito Repellent Patches provide your family with a vegan, safe and effective defence against Dengue, Malaria, Chikungunya with the help of 100% natural actives and a sulphate + paraben free formula. SAFE FOR BABIES, KIDS & ADULTS: Our...
Regular price
Rs. 299
Regular price
Rs. 998
Sale price
Rs. 299
1000 Stainless Steel Water Bottle 1 Litre (Pack of 3) - Gold 1000 Stainless Steel Water Bottle 1 Litre (Pack of 3) - Gold
The Better Home is a range of home utility products built on the belief that you should not have to choose between what’s effective, what’s safe for you, and what’s good for the planet. Family Safe 1000 Stainless Steel Water Bottle 1 Litre (Pack...
Regular price
Rs. 949
Regular price
Rs. 3,297
Sale price
Rs. 949
Front Load Detergent Powder (4kg) Front Load Detergent Powder (4kg)
SUITABLE FOR DELICATE CLOTHES AND COLOURS: The Better Home Detergent Powder is a fail-safe washing agent that keeps your delicates, brightly coloured clothes and whites looking fresh and clean without tiring the fabrics out. NON-TOXIC & FAMILY SAFE: Our detergent is the perfect choice...
Regular price
Rs. 899
Regular price
Rs. 3,799
Sale price
Rs. 899
Simplex Water Bottle 1 Litre - Black (Pack of 5) Simplex Water Bottle 1 Litre - Black (Pack of 5)
DAILY SOURCE OF SUSTAINABLE HYDRATION: The Better Home Stainless Steel Water Bottles are BPA free and help keep you and your family hydrated without worrying about any bacteria development or toxic substances leaking into your water. ERGONOMIC SIZE AND DESIGN: Our stainless steel water...
Regular price
Rs. 1,499
Regular price
Rs. 5,495
Sale price
Rs. 1,499

Choose Options

Close
Edit Option
this is just a warning
Login Close
Close
Shopping Cart
0 items
.